Avoiding the mid-day sun prevents squinting, harsh and/or black shadows and, of course, the heat which causes sweating and irritability. Since there is no shade on a beach, the entire beach is in direct sunlight and due to the light colored sand, the harsh light bounces up as well as down. The light must be soft or people, especially toddlers, will squint and get cranky quickly. Shooting at a park, with trees in the background and overhead, is a totally different situation. I know a variety of spots close to each beach, from Jacksonville NC to Myrtle beach SC, that make wonderful alternatives for parents who would rather not alter their children's sleep schedules for the sunset beach portrait session times. Whatever the start time, it is very important parents do not let their children run around in the hot sun all day before the session. If children become overly tired and or overly stimulated, it becomes difficult for them to stay still, cooperative and alert, which is frustrating for their parents also. I will give you my best when I am behind the camera in all circumstances. I ask you to please help me make our time together special by coming well rested and ready to have FUN!!!